Meet The Team
Games4EU is entirely run by volunteers and as not-for-profit. G4EU was founded by Tracey McGarrigan, Jas Purewal and George Osborn. You can meet our Advisory Board here.
Tracey is a specialist in producing communications and events designed to genuinely engage audiences and influencers. With nearly 20 years of senior leadership and executive level roles under her belt, she has worked with incredibly talented people and made friends across Europe within video games and the creative arts. She is currently the CEO of Ansible PR & Communications, and is also the coordinator of the annual W.IN event at London Games Festival, and is a former trustee of the UK's game industry charity GamesAid.
Jas is a digital entertainment lawyer and business advisor to some of the leading digital entertainment businesses in the world, from major games developers and publishers to global esports teams and tech companies. He has practised for nearly 15 years in London, mainland Europe and Silicon Valley. Jas has written or contributed to several books on digital entertainment industry matters, is an advisory board member at the UK's National Film and TV School and a BAFTA member. He is passionate about video games, business and politics.
George runs a content marketing company called Go Editorial, which provides specialist advice for companies operating in the games industry. He was previously a games journalist and has received bylines in The Guardian, GamesIndustry.biz, Eurogamer and many other leading publications. He believes that Brexit will be thoroughly damaging to both the industry and the country and believes that the public should be given a chance to reject a no deal Brexit or a damaging Brexit deal.