advisory board

A group of accomplished professionals with diverse backgrounds who represent developers, publishers, investors, service providers, broadcasters, and gamers, their input and expertise will help accelerate G4EU’s campaign as it becomes the leading voice of the industry in the fight against Brexit.

 

The aim of the board, who are working in a voluntary capacity, is to provide challenge and insight, to act as advocates, and to help the G4EU core team think strategically and creatively about how best to educate, engage, and empower people.

Jodie Azhar

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Jodie is an award winning game developer and BAFTA Breakthrough Brit. Her career in the games industry has covered a decade - including working at Kuju, Rebellion and Creative Assembly - rising to the position of Technical Art Director before making the change this year to start her own game development studio.

She is an advocate for representation and diversity in games and continues to donate her time to ensure the next and current generation of talent understand the importance of combining art, creativity and technical skills for future success of the games industry."

Natalie Griffith

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Natalie founded her agency Identity Spark (formerly Press Space) to provide a unique, bespoke branding, marketing and communications agency for games, technology and entertainment companies. Bringing her wealth of corporate experience to bear, she offers a wide portfolio of consultancy and training services, and is also an active public speaker.

2017's MCV Women in Games Career Mentor winner, one of 2015's MCV Top 100 Women in Games, a TEDx speaker, a loyal and passionate ambassador for both SpecialEffect and STEMNet, and a Next Gen Skills Academy 'Aspiring Women' mentor.

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Craig is a tech and video gaming entrepreneur, investor, thought leader and public speaker with over 20 years experience in Esports, events and video gaming.

 

He founded Multiplay in 1997 and lead its growth to become the largest video gaming events and esports company in the UK, as well as the largest provider of online gaming servers in the UK.

 

He headed the Multiplay side of the deal that saw the company acquired by GAME Digital PLC in March 2015, and then lead the strategy and partnerships around Esports and competitive gaming for the GAME Group, until December 2017.

He now acts as a business angel, consultant and investor for esports, media, tech and video games.

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Ian Livingstone is one of the founding fathers of the UK games industry. He co-founded iconic games company Games Workshop in 1975 with Steve Jackson, launching Dungeons Dragons in Europe, and Warhammer.  In 1995 he co-led the merger that created Eidos plc where he served as Executive Chairman and Creative Director, launching global video games franchises including Lara Croft: Tomb Raider. From 2012-2017, he served as Chairman of Playdemic, and is currently a Director of Sumo Group plc.

He co-authored the Livingstone-Hope Next Gen review published by NESTA in 2011, chairing the following campaign to introduce the new Computing curriculum in schools in 2014. He co-authored Hacking The Curriculum in 2017, and is opening Livingstone Academies in association with Aspirations Academies Trust.

Craig Fletcher

Ian Livingstone CBE

Andy Payne OBE

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Andy is a trained graphic designer and graduate from Chelsea School of Art and London College of Communication. He is an experienced video games entrepreneur of 33 years working with many of the world’s top studios & publishers, running Mastertronic from 1988 – 2015.

 

He is a highly respected member of the global games industry who has founded, invested in and run many successful games companies. He is a strategic visionary and tactical thinker with a proven track record of commercial and critical success.

Caroline Miller

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Caroline is a founding member and owner of Indigo Pearl, a full Service PR and Marketing communications organisation specialising in the Computer Games and Technology sectors.

 

She have been instrumental in the growth of one of the most interesting and dynamic organisations working within the gaming and technology sector., and the business is proudly associated with some of the biggest brands and properties in these sectors.

Michael O'Dell

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Michael 'ODEE' O'Dell is one of the most well-known esports professionals in the UK and the world. A former esports player, he later founded Team Dignitas in the UK, now one of the leading global esports teams and part of a global sports/entertainment business.

Team Dignitas is an international esports team with one of the most iconic and recognizable brands in the professional gaming industry that fields seven teams in six of esports' largest and most popular games: Heroes of the Storm, PLAYERSUNKNOWN'S BATTLEGROUNDS, Super Smash Bros. Melee, Rocket League, SMITE and Counter-Strike: Global Offensive. 

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Nick is Chair at Outright Games, a publisher of licensed games for kids, Executive at the Near Future Society, a group bringing together government, education, technology and entertainment people, and former Chair of Games Committee at BAFTA. He is Advisor at Sensible Object, a Connected Toys & Games company, an Advisor at Improbable, a tech start-up that has raised $500m and an Advisor at Payload Studios, developers of TerraTech. Before that, he worked for 3 years at Improbable, 5 years at Crytek in Germany, managing teams across the world, including games such as 'Crysis 3', 'Ryse', and 'Warface'. He also spent 9 years at Electronic Arts, working on games such as 'Battlefield', 'Black & White 2', 'Crysis', 'Timesplitters 3', and 'Freedom Fighters'.  

Nick Button-Brown

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